ID'11 TU/e Industrial Design at Dutch Design Week 2011

In 2001, Eindhoven University of Technology (TU/e) started the department of Industrial Design (ID). Now, nine years after ID started, we have more than 500 students, both Bachelor and Master, and around 80 staff members involved in education. It is high time to take a look behind the scenes of ID. ID'11 shows the work of our Master students who recently graduated. Moreover, we show at this exhibition a selection of our regular Bachelor and Master design projects and explain the educational model behind these projects.

Based on discussions with industry, the department decided in 2001 to concentrate on the design of intelligent systems, products and related services, which addresses aspects such as adaptive behaviour, context-awareness and highly dynamic interaction. Students learn to integrate various areas into the design process, with emphasis on designs using new technology for people in the socio-cultural and business contexts.

Innovation
Innovation is of paramount importance to both the university and the department. Because of the rapid development of technology, students learn how to apply these new technologies in innovative and challenging ways. In addition, they are driven by a design vision of what our society may look like in the (near) future, and their work is supported by exploratory studies and solid research with users in the socio-cultural and business context. It is about transforming the world instead of solving problems.