Beyond ID'10: ID Design Rides
Next to our exhibition, the audience can experience for the first time three Interactive Design Rides from Industrial Design. These taxicabs can collect you from every DDW location in Eindhoven. One of the ID Interactive Design Rides challenges you to play a huge 3D puzzle installed on top of the taxicab from the backseat of your ride. This way you can start experiencing a bit of what we do at ID on your way to our full exhibition.
Cubic Puzzle
The acrylic puzzle cubes with the steel balls inside has entertained many for years and, this year, it will continue doing so during the Dutch Design Week. This Design Ride will enable visitors to play with such a puzzle installed on top of a taxicab from the backseat of their ride. Via a screen the passengers are able to control the game. The motion of the car creates a challenge for the passengers to complete the maze in time for their next design location. This Design Ride shows a key combination of mechanics, electronics and software that is present in the education at Industrial Design.
Coach: Jorge Alves Lino
Client: DDW Design Rides
Mechanical vs. Digital
Now that we have made quite a lot of progress in technology, it is important to look back at the way products worked in order to get insights, inspiration and find new connections between how things used to work and what technology allows for nowadays. This Design Ride blends the physicality of an old music player with the digital nature of an mp3 player. Take this taxicab and delight the city of Eindhoven with a nice melody.
Coach: Jorge Alves Lino
Client: DDW Design Rides
Capturing the wind!
When it comes to interaction, objects may also have an interplay with the forces of nature and behave accordingly. In this Design Ride, making bubbles is taken to the next level. A grid moves downward and upward while the taxi is in motion in order for the "wall of soap" to be reloaded, allowing for a beautiful trail of bubbles to follow the car through its interaction with the wind.
Coach: Jorge Alves Lino
Client: DDW Design Rides
