Learning arithmetics using your body, 'exhibiting 2.0' to enhance communication between generations, or eliciting repetitive curiosity in public spaces: how can Industrial Design change your world? During the Dutch Design Week from 23 until 31 October, the Department of Industrial Design at the Eindhoven University of Technology shows the work of the Master's graduates plus a selection of Bachelor's and Master's projects.
With the exhibition ID'10, the Department invites the public to experience through interactive prototypes, what our society could be like in the (near) future. The ID students are designing innovative intelligent systems, products and related services by integrating new forms of interaction design, new technologies, societal trends, user studies and business aspects in their designs. The students design, build and test experienceable prototypes to explore the value of their designs for society, because a well-established frame of reference for users or the market is often lacking due to the novelty of the designs. Our close relationship with industry enables that this design vision can become a reality. What will your world look like in a few years time?